O U R M I S S I O N & E T H O S
To collaboratively create transformative theatre & film experiences
that guide our audiences to see, hear, feel & examine their own everyday lives
as newly illuminated mysteries
SO THAT WE MIGHT COME TO KNOW OURSELVES BETTER.
Founded in San Francisco,
5DMEDIALAB is named for its commitment
to the SYNTHESIS of FIVE DIMENSIONS:
INSTINCT VISION VOICE EMOTION + MEANING
While performing work-for-hire rewrites on many indie and studio feature films in Los Angeles, Leonard became known for his rare ability to devise archetypal story structures and compelling visual narratives – and then synthesize them into singular storyworlds.
He has performed work-for-hire screenwrting for Oscar-winning director John Schlesinger (produced; Madonna, Rupert Everett, Paul Giamatti) and Oscar-nominated director Lasse Hallstrom (produced; Julia Roberts, Robert Duvall, Gena Rowlands). He co-wrote a TV pilot commissioned by exec-producer/director Roland Emmerich (unproduced), and co-ghost-authored the adaptation of a Philip K. Dick novel into a feature film (produced).
With his own short film, The Paris Crystal (writer/director) he received national and international awards; it aired repeatedly for several years on SHOWTIME.
After his schooling at Parsons School of Design and NYU/Tisch (full merit scholarship/top honors),
Leonard designed concert-stage sets for Lou Reed, James Brown, and David Bowie’s Tin Machine tour; album cover environments for Sting and George Michael; and music video set design for The Ramones and Joan Jett. He specialized in designing “the look” of high-end fashion advertising, worldwide print campaigns & TV commercials, along with editorial fashion spreads and celebrity portraiture with world-class photographers for most-every leading lifestyle and fashion publication.
Further influences on his multileveled approach to constructing storyworlds have been his “day jobs” including: engineering manifold narrative pathways and alternative storytelling for the transmedia game company LudInc in Berlin, Germany; and his concept and design for an original knowledge-banking system that won him the $25K 1st-place in BearingPoint’s Innovation Award international competition.
+ Artistic Advisor
REBEKAH D. VEGA
Assoc. Prod. + Outreach Liaison
Project: IMAGINARY GIRL
Rebekah grew up in a Pentecostal religious cult where musical theatre was essential to the proselytizing of, and expression of, a deep evangelical passion. As a teenager, she wrote, directed, choreographed and produced music videos and live stage plays, performing her till-then career-defining role of Satan. After her spirited homeschooling, Rebekah reached out to a secular life beyond the cult, yet she remained an indoctrinated true believer in the transformative power of theatre. At collage she produced and/or performed in dozens of short films; assistant stage-managed several full stage productions; and performed in many full-length shows, before graduating magna cum laude with a BFA in Musical Theatre.
After college, her first job was with Futures Explored – a film school for adults with disabilities – where she developed and taught the school’s inaugural music and acting program for students with disabilities. She invented a tracking methodology for each student’s progress, and also drafted new interventions to facilitate individual growth through their specific challenges. More recently, Rebekah has continued to develop her administrative skills (read: producer skills). As Operations Manager for a major Bay Area cannabis testing laboratory, she worked across multiple departments: recruitment, hiring, staff evaluation, coordinating scheduling and revising each team’s direction to assure multi-department alignment as assignments changed and work-flow needed to be adjusted.
Rebekah is now combining her love and understanding of theater with her organizational and team-management skills. After seeing IMAGINARY GIRL: The Unauthorized Occupation of Patty Hearst (An Alternative Identity Musical) at an early showcase in SF, she immediately fell in love with the show and its complex female lead. Inspired by the story that includes mind control and cult-like indoctrination, she was stunned by how – at its core – its characters’ emotional conflicts are universal. Rebekah believes theater can change lives – and she believes IMAGINARY GIRL can do just that with audiences around the world.
David has performed in professional theatre, television, radio and films. His debut stage performance was at the age of six in a community theater in Detroit. His feature film work has included scenes performed with Sigourney Weaver and Holly Hunter (COPYCAT, 1995); Eddie Murphy (METRO, 1997); and Will Smith (PURSUIT OF HAPPYNESS [sic], 2006).
As a fine art painter he has had various solo and group exhibitions in Los Angeles and San Francisco, most notably inclusion in two juried group shows at The de Young Museum: A TRIBUTE TO GILBERT AND GEORGE (2008); and WARHOL AND BEYOND (2009).
He is a featured contributing artist in the internationally acclaimed book San Francisco Street Art: MISSION MURALISMO that documents three decades of the artistic, social, and political forces that shaped the Sand Francisco street art movement (Abrams, 2009).
SYNTHESIZING: INSTINCT VISION VOICE EMOTION & MEANING